{"id":4076,"date":"2024-07-31T12:50:16","date_gmt":"2024-07-31T10:50:16","guid":{"rendered":"https:\/\/shiftingeconomy.brussels\/week-2024-marketing\/"},"modified":"2024-08-23T08:40:53","modified_gmt":"2024-08-23T06:40:53","slug":"week-2024-marketing","status":"publish","type":"page","link":"https:\/\/shiftingeconomy.brussels\/nl\/week-2024-marketing\/","title":{"rendered":"Beroepstak marketing et commercialisering &#8211; 24\/09"},"content":{"rendered":"\n<p>Marketing en commercialisatie spelen een cruciale rol in een economie in transitie, omdat ze de kracht hebben om een brede groep consumenten te overtuigen van de waarde van duurzame en sociale producten en diensten. Het is echter een uitdaging om dit op een authentieke manier te doen zonder te vervallen in greenwashing, waarbij bedrijven hun producten duurzamer doen lijken dan ze daadwerkelijk zijn.<br>Hoe kan men het evenwicht bewaren tussen de promotie van producten en het respecteren van de planetaire grenzen?<\/p>\n\n\n\n<p>Om u te helpen met deze thema&#8217;s, worden er vijf evenementen georganiseerd in het kader van de Shifting Economy Week. Tijdens de sessies zal u onder andere leren:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoe u op een geloofwaardige en authentieke wijze kan communiceren over uw duurzame producten en diensten, met respect voor de planetaire grenzen&nbsp;<\/li>\n\n\n\n<li>Hoe u open source software tools kan gebruiken om uw communicatie en marketing een boost te geven<\/li>\n\n\n\n<li>Hoe u uw sociale onderneming kan promoten<\/li>\n\n\n\n<li>Hoe u op een succesvolle manier duurzame voedingsproducten kan vermarkten&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Schrijf u nu in voor \u00e9\u00e9n of meerdere sessies van de broepstak \u2018marketing en commercialisering\u2019 en leer hoe u consumenten overtuigt van uw duurzame aanbod!\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.eventleaf.com\/e\/shiftingeconomyweek_24-09\" target=\"_blank\" rel=\"noreferrer noopener\">Schrijf u in voor de sessies van de dag<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Opgelet!<\/strong> volgende evenementen vinden uitzonderlijk op <strong>donderdag 26\/09<\/strong> plaats<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Roadmap to retail (Voedingssector) &#8211; <a href=\"https:\/\/www.eventleaf.com\/Attendee\/Attendee\/TicketSelection?EId=JUiTu6AJL1kSD8Udp6Qo5w%3D%3D&amp;SId=3f5dd80d-ab46-482d-b864-92bd33d091b0\" target=\"_blank\" rel=\"noreferrer noopener\">Inschrijvingen hier<\/a><\/li>\n\n\n\n<li>De schijn doorprikt: greenwashing en social washing te slim af zijn &#8211; <a href=\"https:\/\/www.eventleaf.com\/Attendee\/Attendee\/TicketSelection?EId=JUiTu6AJL1kSD8Udp6Qo5w%3D%3D&amp;SId=3f5dd80d-ab46-482d-b864-92bd33d091b0\" target=\"_blank\" rel=\"noreferrer noopener\">Inschrijvingen hier<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing en commercialisatie spelen een cruciale rol in een economie in transitie, omdat ze de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/tpl-week-2024-theme.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4076","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beroepstak marketing et commercialisering - 24\/09 - Shifting Economy<\/title>\n<meta name=\"description\" content=\"Inscrivez-vous aux sessions &quot;Marketing et commercialisation&quot;, obtenez des conseils concrets pour promouvoir votre offre durable !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shiftingeconomy.brussels\/nl\/week-2024-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beroepstak marketing et commercialisering - 24\/09\" \/>\n<meta property=\"og:description\" content=\"Inscrivez-vous aux sessions &quot;Marketing et commercialisation&quot;, obtenez des conseils concrets pour promouvoir votre offre durable !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shiftingeconomy.brussels\/nl\/week-2024-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Shifting Economy\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-23T06:40:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shiftingeconomy.brussels\/wp-content\/uploads\/2022\/04\/shifting-sn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1056\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Shifting_Bru\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shiftingeconomy.brussels\/nl\/week-2024-marketing\/\",\"url\":\"https:\/\/shiftingeconomy.brussels\/nl\/week-2024-marketing\/\",\"name\":\"Beroepstak marketing et commercialisering - 24\/09 - Shifting Economy\",\"isPartOf\":{\"@id\":\"https:\/\/shiftingeconomy.brussels\/#website\"},\"datePublished\":\"2024-07-31T10:50:16+00:00\",\"dateModified\":\"2024-08-23T06:40:53+00:00\",\"description\":\"Inscrivez-vous aux sessions \\\"Marketing et commercialisation\\\", obtenez des conseils concrets pour promouvoir votre offre durable !\",\"breadcrumb\":{\"@id\":\"https:\/\/shiftingeconomy.brussels\/nl\/week-2024-marketing\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shiftingeconomy.brussels\/nl\/week-2024-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shiftingeconomy.brussels\/nl\/week-2024-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/shiftingeconomy.brussels\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beroepstak marketing et commercialisering &#8211; 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